Evolverie garments are hand-made in Columbus, Ohio and Karachi, Pakistan by Hachid
Shannon is the Chief Executive Officer at Hachd, a socially responsible clothing, fair trade workshop in Karachi, Pakistan. Founded and driven by Shannon, Hachd was inspired by an American woman’s deep admiration for the people, design and craft she discovered in Pakistan.
Today, Hachd collaborates with emerging women designers, skilled craftsmen and passionate entrepreneurs to create responsible and sustainable apparel for start-ups.
Hachd is changing the way clothes are made in emerging markets: putting the focus back on the spectacular local talent in fabric design and craftsmanship instead of the fast fashion the industry so often expects. Through their carefully crafted supply chain, they are supporting local entrepreneurship, with a preference for working with women suppliers whenever possible.
They are bridging culture through design by using fashion as a stepping stone towards a positive cross-cultural dialogue.
Hachd also provides mentoring and incubation opportunities for young and up-and-coming designers and aspiring fashion entrepreneurs to work with their team in Karachi. They offer them exposure to an operational business successfully designing for export to international markets. Hachd teaches them about the financial aspects of starting your own business, planning and supply chain management. Along with her work at Hachd, Shannon is a member of the Fair Trade Federation and Hey Mommas.
Q&A with Shannon, CEO Hachd
Hachd clothing is made at a Fair-Trade workshop in Karachi, Pakistan. There are a number of major clothing brands that exploit Pakistan’s workers in sweatshops. How important is it to you to offer workers the chance to work in a Fair-Trade environment?
We initially looked to outsource our production, but it quickly became clear that we would have limited control over the wages paid to the workers and their working conditions. This was the reason we decided to invest in setting up our own dedicated facility. I believe that if our workers are treated well, the overall product will be superior. It’s not only the right thing to do, but it also makes business sense, too. We believe in providing every facility possible to the people associated with this brand. They aren’t our workers, they are our colleagues.
The mission at Hachd is to bridge cultures through designs. How can this promote cultural understanding?
Cultural understanding starts with the people to people connection. Once you get to know someone you realize that they are not so different from you. We don’t just make clothes, we share stories. We tell the story of the people involved in all parts of the process from making the fabrics to the design and stitching of the clothes. Thus, we are aiming not just to be a bridge between industry but between cultures and personas as well.